It’s the latest marketing buzzword: Omnichannel. And its definition is this: a multichannel approach to sales that aims to deliver your customer a seamless experience – whether the customer is interacting with you online via a mobile device or desktop, by telephone or in a brick-and-mortar store. And it’s a major component in any company’s effort to bolster customer loyalty.
As lenders and community leaders, the fact that banks have a physical presence in their communities is a big deal. No matter that futurists may be right about the eventual shift of in-branch retail banking to digital with the next generation of customers, as of now the data show that your customers find most satisfaction from branch interactions.
It’s a question that’s as timely as ever: Are student loans a moral imperative or a moral hazard? There are, frankly, clear arguments for both sides. Loans can be a hazard, as they indebt families and/or individual students with huge costs that can take years to pay off.